Ideas for Short Form Video

Written content on social media is great… but people want to see your face sometimes, too! 

Short-form videos have quickly become the most-used, most popular content format on social media channels because they’re:

• Easy to watch.

• Easy to digest.

• Even easier to share. 

So, as a nonprofit, how can you leverage the power of short-form video content? 

Here are a few content ideas to get you started: 

🤝 Meet the Team

Have board members, staff, and/or volunteers introduce themselves and what they do at your organization. 

📧 Event Invite

Have staff/volunteers film a video invitation, personally inviting viewers to attend the event or fundraiser. 

👀 Behind-the-Scenes

Film things around your institution that are typically hidden from the public like behind-the-scenes footage, event set-up, etc. 

💙 Show Thanks

Have relevant staff show their gratitude by thanking sponsors, volunteers, or supporters for their involvement.