How often should you send emails?

I get asked all the time about how often to send emails. 

Most people are hoping for a specific frequency that will lead them straight to success…. But, like most things in marketing, it’s a bit more complicated than that! 

Before I help any clients figure out a sending frequency, I take them through a few questions, first. 

• How often do you have updates to share?

• How frequently can you create NEW content to share? 

• What are your current analytics/statistics showing you? 

• Do your audiences’ preferences offer any insight?

Nothing about email marketing is a “one-size-fits-all” approach, including how often your nonprofit should send emails. 

Find out what your audience likes, test it out, and lean on those analytics to guide your decisions, and choose what works for you!